If you’ve never heard of a Boppy Feeding and Infant Support Pillow, then you probably don’t have kids, grandkids or you’ve been living in some remote community far away from all infants. The Boppy has been a newborn must-have for the past 25 years. If you want to see a new mother get her ire fired up, just try to take away her Boppy!
Back in 1989, Susan Brown’s daycare caregivers asked her to bring in a pillow to help Brown’s infant daughter sit up. Being a creative-type, Brown crafted together a C-shape pillow her little girl could lean on and that encircled her for even more support. That impromptu solution launched a phenomenon that’s still going strong today.
Brown eventually quit her day job in advertising sales to devote her energies full time to being a mom and entrepreneur. Within two years of designing the Boppy, she was demonstrating it at an industry trade show in New York City, where buyers from approximately 50 stores placed orders.
Success continued year after year as more and more mothers discovered the utilitarian pillow. Initially intended to aid young babies who don’t have the muscle strength and coordination to sit on their accord, moms quickly found other uses for the curved cushion. Indeed, the pillow is now called the “Feeding and Infant Support Pillow” because moms discovered it worked quite well as a breastfeeding aid.
That type of mom-friendly, multi-functional capability is what propelled the Boppy be named the No. 1 baby product by American Baby Magazine readers more than 10 times in the past 11 years.
Now, that same intuitiveness has been tapped to create the Boppy Pregnancy Pillow.
There are many physical challenges that come with being pregnant, some wonderful, like the baby kicking, and some not so great, such as a lack of sleep because you cannot get comfortable no matter how hard you try. If someone told you there was a body pillow you could adjust to your liking, would you give it a try? The Boppy Company staff thought most mothers would unequivocally answer yes, so they created a body pillow specifically for the ever-changing pregnant body.Boppy Custom Fit Total Body Pillow
To develop the Boppy Pregnancy Pillow, company executives enlisted the expertise of a physical therapist, who came up with is a three-piece design you can take apart and arrange to your personal liking. If you want more support under your neck, you can do that. If your pregnant belly only needs a little cushion under it, you can do that, too. Experiment until you find the arrangement that best lessens the strain on your back and hips. The real bonus is that you can change the positioning as your pregnancy progresses.
The Boppy Company offers a variety of other pregnancy pillows to comfort expecting moms, including:
- Prenatal Sleep Wedge
- Contoured Pregnancy Wedge
- Pregnancy Bolster
Of course, there are a lot of products for baby, too:
- EntertainME Play Gym
- Tummy Time Pillow
- Interactive Slipcover